BreamTeam join the BTCC!
BreamTeam have joined the Dunlop MSA British Touring Car Championship with their continued support of local racing driver Tony Gilham, who has stepped up to the biggest motorsport championship in the UK.
Having already spent a year as Digital Partners to Tony Gilham and the team during the Porsche Carrera Cup GB 2010 season, BreamTeam were delighted to continue this partnership into the BTCC. BreamTeam Managing Director, Dan Bream said: “We were extremely pleased with what we achieved last year with Tony and the team and helping to firmly establish them as one of the successful leading brands within the racing scene.”
The British Touring Car Championship is one of the best-loved, most illustrious and famous motor racing championships in the world. Now with unprecedented levels of national television coverage from ITV, the 2-litre formula continues to provide one of motor sport’s most addictive, action-packed atmospheres for an audience of millions as well as the perfect platform for teams, drivers and sponsors to raise their profiles and reputations.
“The BTCC is clearly a much bigger event altogether, but one we are all looking forward to getting involved in and making sure we provide the team and fans a website and additional digital media that they can be extremely proud of,” Dan Bream continued.
In addition to re-creating the official tonygilham.com website, the Digital Creative Company have also focused their efforts and applied their design services to creating the vehicle livery for the new Vauxhall Vectra race car. Continuing with the pink and green colour scheme, the design features all sponsor logos and has had rave reviews as being the brightest car in the championship! In addition to the car, BreamTeam have also designed the race suit, pit lane garage paraphernalia, grid girl uniforms as well as posters, leaflets and other merchandise. Tony Gilham said: “BreamTeam have been brilliant during the past few years that we have worked with them.
“They have done a fantastic job for us and really brought our brand and website to the top.”
The season opener took place at local circuit Brands Hatch on 2nd April 2011 and the bumper crowds – estimated at 40,000 spectators – were there to witness the launch of the championship. Prior to this, the website was set live and has seen a complete rebuild from that of its Porsche Carrera Cup predecessor. Built solely on BreamTeam’s new Goldfish Enterprise platform, it also features the integration of the open source WordPress architecture.
Social networking resources, including Twitter and Facebook are also incorporated to make full use of the vast following that the BTCC enjoys. “In less than a month of the website going live, it has been accessed via Facebook by over 25,000 individual people,” Dan Bream commented. “That simply reinforces how powerful a tool social networking can be.”
In addition, an exclusive membership only area of the website has been created, where fans can register to join, with the unique opportunity of winning the actual racing car at the end of the season.
