BreamTeam have created a new “Join The Elite” advertising campaign for award-winning Apprenticeship Provider MiddletonMurray.
The campaign kicks-off today (3rd July) at the Showcase Cinema de Lux, in Bluewater Shopping Centre, Kent. All movie-goers, throughout the 13 screens, will see our cutting-edge 30-second theatrical advert which has been created as an action-packed “Bourne Identity” style trailer.
BreamTeam Managing Director and lead creative for the advert, Dan Bream said: “Our vision was clear for this campaign, as we wanted to convey the cutting-edge nature of MiddletonMurray.
“We are all excited about seeing this on the ‘big screen’, especially, at one of the largest shopping centres in the UK.”
The advert is predominately aimed at 16 to 18 year old’s, their parents/guardians and employers keen to take on an apprentice. With the inclusion of an intense score to emphasise the mood of the trailer concept and to capture and engage the audience, the message of the advert is to convey an opportunity to join, earn and learn and all with the opportunity to get on the career ladder.
Dan continued, “the new advertising campaign will really capture the attention of the audience and really stand-out amongst the other trailers.”
MiddletonMurray CEO Angela Middleton said: “We are really excited about the cutting-edge style of our advert which we think will make a real impact on the cinema-goers at Bluewater.
“We are very proud of our record in placing our young 16-18 year old learners into jobs and with Bluewater’s status as the go-to cinema venue in the South East we’re confident our ‘Join the Elite’ advert will prove popular and be a great success.”
Watch a sneak peek at the advert below!